February 15, 2022

Heritage of Pride unveils a new brand identity for NYC Pride

Heritage of Pride, the nonprofit that plans and produces New York City’s official LGBTQIA+ Pride events, revealed a new brand identity for NYC Pride to the world today. The refresh reinforces NYC Pride’s commitment to inclusivity and its heritage of uplifting the LGBTQIA+ community, while setting a foundation for growth as it works towards a future without discrimination.

(NEW YORK, NY, Feb. 15, 2022) - Heritage of Pride, the nonprofit that plans and produces New York City’s official LGBTQIA+ Pride events, revealed a new brand identity for NYC Pride to the world today. The refresh reinforces NYC Pride’s commitment to inclusivity and its heritage of uplifting the LGBTQIA+ community, while setting a foundation for growth as it works towards a future without discrimination.

“NYC Pride creates powerful experiences that unite us in activism, in protest, in celebration and in advocacy,” said Dan Dimant, Media Director at NYC Pride. “Born directly from the Stonewall Uprising, we strive to be a safe haven and beacon of hope for queer, trans, and BIPOC individuals around the world.”

Dimant continued: “Over the past decade or so, our logos and visual identities for NYC Pride have evolved each year to correspond with our annual themes and campaigns. But truly cementing our commitment to the community required an enduring brand icon that would drive recognition and equity. One that told a story of inclusivity and created awareness that NYC Pride is more than an annual celebration, it uplifts our community 365 days a year. I’m so proud of what we created, who we are and what our brand stands for: inspiring and empowering every LGBTQIA+ person to proudly love and live their truth.”  

Featuring the iconic waving flag, the new logo captures the brand’s spirit of celebration and activism. Known as a universal symbol of safety and allyship, the Pride flag within the logo features a gradient, providing valuable flexibility and inclusivity for different subgroups within the LGBTQIA+ community. The supporting visual identity is simple and direct, designed to stand out across varying environments. It lends the brand flexibility to consider tone and context, dialing up exuberance when needed in celebratory events throughout the year, but also leading with a strong clear voice in moments of reflection and protest.

The organization partnered with a diverse team at Lippincott, a global creative consultancy, on its evolution.

“The flag in the new logo subtly features the letters ‘NYC,’ paying homage to the city in which the organization was born,” said Dimitri Theodoropoulos, Senior Design Director at Lippincott. “While nodding to NYC Pride’s roots was important, we knew it was equally critical to celebrate the community’s culture and the brand’s ethos that wherever you are, it’s a safe haven. As a member of this community, I was incredibly honored to bring that to life in the new brand identity."

“Lippincott has long been an ally of the LGBTQIA+ community, and we were so proud to work with Heritage of Pride on this important evolution of the NYC Pride identity and brand strategy,” said Rick Wise, CEO at Lippincott. “NYC Pride has an incredible legacy, and our team put its heart and soul into making sure that we honored its past while planting a flag that would signal an exciting future.”

The evolved brand will come to life across NYC Pride’s platforms starting today, including its website and social media channels. Moving forward, it will underpin how it works with staff, members and volunteers, fosters new and deeper connections with the community and partners, and ultimately enables the organization to do more in pursuit of its mission. Later this year, the brand will reveal NYC Pride’s annual theme.

To learn more about NYC Pride, the refreshed brand, upcoming programming, and how to get involved, visit nycpride.org.


Media Contacts

Dan Dimant | Media Director

dan@nycpride.org

Chaz Taylor | Communications Manager

chaz@nycpride.org

Cathy Renna | Media Consultant

cathy@targetcue.com


ABOUT HERITAGE OF PRIDE Heritage of Pride, Inc. is the volunteer-directed organization behind the official NYC Pride roster of events. Heritage of Pride’s mission is to work toward a future without discrimination where all people have equal rights under the law. We do this by producing LGBTQIA+ Pride events that inspire, educate, commemorate, and celebrate our diverse community.


Bliss Days

Jun 26
2:00 pm
Harbor Rooftop
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The March

Jun 26
12:00 pm
New York, NY
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PrideFest

Jun 26
11:00 am
Greenwich Village
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Fantasy Days

Jun 25
2:00 pm
Harbor Rooftop
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Pride Island

Jun 25
2:00 pm
Governors Island
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Teaze

Jun 25
2:00 pm
3 Dollar Bill
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Youth Pride

Jun 25
1:00 pm
Rumsey Playfield
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The Rally

Jun 24
4:00 pm
The Battery
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The Conference

Jun 23
9:00 am
New York Law School
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